Engates AnexoA
Multimedia Product Catalog
AI-Generated
Graphic Design
WebDesign
The Project
Anexo A is a brazilian company focused on industrial automotive metallic parts and their key product are towing coupling for Stellantis brands like: Jeep, Chrysler, Fiat, Peugeot, Citröen, Maseratti and many more.
The pain was their overall web presence and product catalog. Our project started as a multi checkpoint strategy, starting with their key product. After discussing the options, I advocated for an online catalog such as a webpage where it’s easier to update, access control and we can use of multimedia elements. After getting the OK for this asset to be created, I decided to use AI-generated content to squeeze the maximum of our allowed budget and deliver a cinematic hero splash screen.
I had access to all the product CAD files and then I rendered everything using Luxion’s Keyshot, so we had the most beautiful shot of each product in a plain neutral background to be used alongside the webpage.
3d rendered assets
All the products were treated in a 3D environment in order to be textured with the right materials parameters and scale.
I crafted render shots in neutral background color and studio lighting setup to highlight the maximum of each and every detail, giving a premium feel and aesthetics to the product.
The cinematic video
The most impactful section of this online catalog is the cinematic video on the hero section.
In order to get the right result I had to experiment and combine many AI agents together, from scripting to fine tuning the end prompt.
It took weeks between finding the prompt recipe combining real world cameras, lens and glare effects, plus the training of each vehicle to render and behave accordingly. The end result are stunning cinematic shots with some light leaks, subtle chromatic aberration and lens flares.
Each vehicle model was curated and trained as a separate LORA or character, then inserted in a meticulously crafted prompt. Not only this steps were necessary to achieve a realistic cinematic video, but I had to experiment with so many different AI models ranging from WAN (all of their available versions), LTX, Higgsfield native, Seedance (1.5 and 2.0), Kling 3.0, Minimax Hailuo and even Grok.
All in all, it was a fun process, although a bit costly, certainly cheaper than having recorder in real world these scenes. Having to wait long minutes between each generation ended up costing myself long nights awake just to change a coma or a word to get a better result.
Technically, the logo was a complex puzzle of shapes and patterns, but aesthetically it looked smooth and easy on the eyes.
Shortly after the logo was done, I got a request to expand the project to a second logo, this time for the side event, the music festival.
Before diving into the complimentary logo, the next step of the process was to elaborate the brand guidelines and usage, as well as some mock ups with practical examples.
The logo was also built to be modular and ready to be update next and upcoming years. The way I built it, it is quite easy to change 26 to 27 or whatever the year number that the next festival will be held.
But I must admit, if I am to be honored again to manage the brand next festival edition, I would change the main character elements as well, so as the years and festivals goes by, we end up having a collection of logos with diverse characters, creating a world of its own.
developing brand collateral based on the brand guidelines
The circular logo could face complex fitting into the square world of monitors and framing for printed media. The richness of this logo allows us to truly play around and find joyful compositions.
This was done by isolating the logo in a radial neutral border and filling the background with a mixture of its elements, drawing the eye always to the main element and filling with uplifting vibe all around the composition in a less word and more color approach.
zolli on stage logo
The Music Event named Zolli on Stage was later added to the project and asked to be designed as a “twin” logo approach.
For that I used the existing design system and tweaked the characters to a more explicit sign ( music player, singer, dancer ) and used a rather analog color palette with blue and purple being the main mood contributors as the music event usually tends to happen at night.
For me, personally, the great addition is the red and white striped pattern added to one character element, clearly honoring the Swiss flag colors and pattern seen in many historical buildings.
In the end, the main Kreiselfest logo and the Zolli On Stage logo are a great pair that not only look alike, but complements each other to a greater feeling of the event.
The Kreiselfest Website
Since the website would have diverse content contributors, I designed the website using Elementor and WordPress for the ease of use and access. The web project started on the brand guidelines and quickly evolved to a website with many pages.
The key design characteristic is the absence of angular and sharp edges, as the entire project relies on rounded and radial shapes, that also applies to boxes, buttons and sections dividers.
For the front page I applied a hero banner with a drone-video footage running on the background, showing the overview on where the event will take place. The huge logo is the center piece accompanied by it’s “twin” Music Event logo. Then we have a feature that has a practical role: the live countdown timer, marking the exact time the event will start. Below the fold, we have updated information from the blog.
My final thoughts on the project
The project delivers vital information to the public, sells the event to sponsors and will be used as a memory multimedia album after the event. Driving a traffic of thousands of accesses daily, it grew organically with the help of the communication team through an open WhatsApp channel and social media like Instagram.
This was a rather “different” project, far away from what I am really used to, corporate and serious toned businesses, and I must admit I had fun creating it. To use a more playful color palette and to design characters for a logo, was something I enjoyed and tested my skills at the same time.
I’d like to thank very much the help and trust from Intelliworld that not only made it easy for me to understand the project’s needs as well defended the project to the committee board. Huge thanks Scott!