Graphic Design

grafikdesign / graphiste / design gráfico

As graphic designer, I create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, or captivate consumers. I develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.

My skills in typography, composition, color theory, and the ability to work within branding guidelines are some of my strongest points. I am able to effectively communicate with clients and understand their needs to produce visual assets and identities that meet their objectives and resonate with their target audience.

visual identity and icon design

Aarberg 800 Jahre Jubiläum

Complete takeover of visual identity for Aarberg in this festive logotype to celebrate the 800th municipality anniversary. The history come along from medieval times to today´s flat colors and lines. the minimal approach I took is everything we want to see on a contemporary icon design.

Retracing Graphic Design

Original logo ca. 1220

Logo ca. 1800

Logo redesigned by me, 2023


The process I use to create a high-quality logo and brand identity for a company follows a structured and thorough process that typically includes these steps:

  1. Research and Analysis: In order to research the company, its target audience, competitors, and industry to gain a comprehensive understanding of your brand, I fully immerse in your daily routine and breathe your culture and corporate philosophy.

  2. Concept Development: Based on the research, I create a concept design that visually expresses the brand’s values, mission, and goals.

  3. Refinement and Feedback: I present the concept to the client for feedback and make revisions as necessary until the final design is agreed upon. I defend my creative point of view and help the client to see what he or she might have missed.

  4. Implementation: The final design is implemented across all marketing materials, including business cards, letterheads, website and packaging.

  5. Consistency: I ensure that the design elements are consistent across all materials to reinforce the brand’s image and identity and deliver the Brandbook containing all the design history.

Below are some corporate identities I designed the last few years.
Brand designer freelancer
Branding expert for corporate companies
Create a new brand for your company
Brandin for facilities companies
Documented Rebrand Case
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Check a full documented case on Branding.

Social media and ad campaigns design

Graphic design for social media and ad campaigns is one of my daily routine services.

By having a visually appealing design, you can grab the attention of your target audience and make a strong first impression. This increased visibility can encourage people to interact with your content, leading to better engagement and a stronger connection with your audience.

Additionally, a consistent and professional graphic design style will help establish your brand identity, making it easier for people to recognize and remember you. This can also lead to higher conversion rates, as a well-designed ad campaign can create a sense of trust and credibility. A visually stunning design can also encourage people to share your content, increasing its reach and helping to build brand awareness.

Good graphic design is directly related to brand awareness.

By standing out from the competition with a unique and creative graphic design, you can make a lasting impression and express your unique corporate philosophy.

Package design and packaging assets

A well-designed package not only catches the consumer’s eye on the shelf but also conveys information about the product, creating a memorable and appealing brand image.

I usually create package design based on the market trends and we explore together creative ways to make it stand out based on the client´s budget, resources and time.

I design packaging for food industry, medical, pharmaceutical, luxury and other industries.

The package design for the pharmaceutical product based on CBD hemp oil was created with the objective of making it easy for veterinarians to find the right medication at a glance on the shelves.

character and mascot design

A mascot can create a strong brand identity, making it more recognizable and memorable to the target audience.
A well-designed mascot can also evoke emotions and create a personal connection with people, leading to increased engagement and brand loyalty. Additionally, a mascot can be used across various marketing materials, such as advertisements, websites, and packaging, adding a fun and engaging element to the brand’s image. It can also help to communicate the company’s values and personality, making it easier for people to understand and connect with the brand.
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