Starting point
The original logotype was bland and had a futuristic typeface. It also did not resemble all the services provided by the company.
![](https://www.claudiobeck.com/wp-content/uploads/2023/01/unica-corp-logotipo-2015.png)
original logo from 2014
We need an identity that shows the variety of our services, yet organized. It should also show us as a safe and solid company people can trust. Please, also show that we have a more horizontal corporate hierarchy.
ordered the CEO
![](https://www.claudiobeck.com/wp-content/uploads/2023/01/company-hires-graphic-designer-for-branding-project.jpg)