client: Campari Group / fictional
date: Aug 2023
How would ads from the 50s and 60s look like with today’s tech?
Here’s my take on the most iconic Cinzano ad from renowned designer Guy Georget published in 1955. Hope I can get to the level to these monsters of design one day.
The process: textures designed in Affinity, bottle modelled and animated in Maya, rendered in Redshift, and composed in Premierepro.